No, not THAT kind of split testing. I wish….

Google Analytics is a terrifying, powerful beast to behold. I still don’t know half of what it does.  But one of the coolest things you can do with it is split test pages on your site.

So get out the whipped cream and bananas and … wait…

Split Testing is What Again?…

Split testing, or A/B testing as it’s sometimes called, just means sending some of your traffic to one page and some to another so that you can see which one works better.  And by “works better”, I mean meets your goals.  That might be sales, email list signups, video views, whatever you’re trying to accomplish.