How’s your EPK looking? Is it working for you? Or do you still need to go hunt up links to different assets when bookers or journalists ask for them?
What’s An EPK?
Let’s back up a little bit. Maybe you’re not sure what an EPK is. EPK stands for Electronic Press Kit. It’s the modern version of the old “jam some stuff in a fancy folder and a manila envelope” press kit of yore and the artist profiles in a binder of more recent yore.
No, not THAT kind of split testing. I wish….
Google Analytics is a terrifying, powerful beast to behold. I still don’t know half of what it does. But one of the coolest things you can do with it is split test pages on your site.
So get out the whipped cream and bananas and … wait…
Split testing, or A/B testing as it’s sometimes called, just means sending some of your traffic to one page and some to another so that you can see which one works better. And by “works better”, I mean meets your goals. That might be sales, email list signups, video views, whatever you’re trying to accomplish.
Ok, who’s the wiseguy?
Over the holiday my girlfriend and I spent some time in Portland and Seattle. Our visit to the EMP included the giant exhibit on Nirvana stuff they have up right now. I have to imagine that Kurt would probably hate his stuff being displayed in a glass case in some museum.
One item in particular stood out to me. It was a fan newsletter they sent out sometime in mid-1991, just before the September release of Nevermind. I wasn’t bright enough to take a picture of it, despite talking my girlfriend’s ear off about it for a half hour. Fortunately, I found a copy of it at Letters of Note.
I recently did the big gig to film my 3rd comedy special. Through the hard work of myself and others we managed to sell out 90 seats at the very cool Art Boutiki in San Jose, CA. I was supposed to cap the sales at 80, but we sold a few more to last minute people who emailed and texted me Saturday morning trying to get in after advance sales were cut off. 🙂