I’ve been thinking about starting production on my next standup special (my 3rd). And it’s a weird little time for comedy specials now due to The Five Dollar Comedy Special. Louis CK started it. Jim Gaffigan followed closely behind. Now plenty of others are doing it too.
But is the five dollar comedy special a good idea? It’s a great idea for consumers and fans, but I’m not so sure about the business.
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The Five Dollar Comedy Special – Sawing Off Our Own Feet?
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In the music business there is a ton of infrastructure and support for artists, particularly on the internet. But comedy? Not so much. And I’m not entirely sure why. I find myself regularly using and hacking music based sites to promote my comedy stuff. Fortunately a good chunk of my comedy is music based, so it makes it a little easier.
And the music sites don’t seem to be super interested in catering to the comedy community. Probably because that means they’ll have to open up their platforms to dance companies, theater companies, performance artists, and everyone else which dilutes their brand and platform. So I can kind of understand it.
Did a weird little study tonight. Awhile back I heard and interview with Rob Delaney on Bullseye with Jesse Thorn. Great podcast if you haven’t heard it.
I knew Rob was a comic, but I didn’t realize how large a part Twitter played in breaking him to a larger audience. So I thought I’d sit down and analyze his Twitter feed to see what he’s doing with it. May seem weird, but I always like to look for the patterns in things the successful people are doing and see how they can be adapted to my own work.
As you well know, gathering new fans is the lifeblood of every growing artist. And with the world at our feet as far as possibilities and the numbers of people we can reach, it’s both easier and harder.
Easier because we have way more people that we can be in contact with, giving us the possibility of opening up markets we wouldn’t have suspected. Which is what I think about every time I get a new fan from Sweden or somewhere.