Stuff You Should Have Easily Accessible Online – An EPK That Works

Digital EPK for Musicians and ComediansHow’s your EPK looking?  Is it working for you?  Or do you still need to go hunt up links to different assets when bookers or journalists ask for them?

What’s An EPK?

Let’s back up a little bit.  Maybe you’re not sure what an EPK is.  EPK stands for Electronic Press Kit.  It’s the modern version of the old “jam some stuff in a fancy folder and a manila envelope” press kit of yore and the artist profiles in a binder of more recent yore.

33 Gig Promotion Strategies (And Which Ones Actually Work!)

Phil Johnson DVD FilmingI recently did the big gig to film my 3rd comedy special.  Through the hard work of myself and others we managed to sell out 90 seats at the very cool Art Boutiki in San Jose, CA.  I was supposed to cap the sales at 80, but we sold a few more to last minute people who emailed and texted me Saturday morning trying to get in after advance sales were cut off. 🙂

Competition Comedy and The World Series of Comedy

Phil Johnson World Series of ComedyI recently competed in the 5th annual World Series of Comedy in Las Vegas.  I’ve been to all five of the events now and it’s always a ton of fun.

This year I did really well, getting 1st place in my prelim round and 5th for the overall event.  Nice to have some buzz for once. 🙂

However, I think I could have done better than 5th with just a couple more well-placed lines to kick start a particularly difficult audience.

How To Write An Effective Artist Bio That Won’t Be Ignored

Girl at the typwriter


Your artist bio, whether you’re a musician, comedian, or any other type of artist, is the most important document in your promotional arsenal. It’s most people’s first introduction to you. So it really needs to succinctly communicate what you’re all about as an artist.

What You’ll Learn

  • 6 things that make your bio look unprofessional and unusable by the media
  • Your 12-step plan to writing an effective bio that really explains who you are as an artist
  • How to dig deeper into your material to find the themes that will connect with people
  • How to reference your influences to inform that reader rather than turn them off
  • The 2 types of people you need to have read the drafts of your bio