Stuff You Should Have Easily Accessible Online – An EPK That Works

Digital EPK for Musicians and ComediansHow’s your EPK looking?  Is it working for you?  Or do you still need to go hunt up links to different assets when bookers or journalists ask for them?

What’s An EPK?

Let’s back up a little bit.  Maybe you’re not sure what an EPK is.  EPK stands for Electronic Press Kit.  It’s the modern version of the old “jam some stuff in a fancy folder and a manila envelope” press kit of yore and the artist profiles in a binder of more recent yore.

How to Do Stupidly Simple Google Analytics Split Testing

No, not THAT kind of split testing. I wish....

No, not THAT kind of split testing. I wish….

 

Google Analytics is a terrifying, powerful beast to behold. I still don’t know half of what it does.  But one of the coolest things you can do with it is split test pages on your site.

So get out the whipped cream and bananas and … wait…

Split Testing is What Again?…

Split testing, or A/B testing as it’s sometimes called, just means sending some of your traffic to one page and some to another so that you can see which one works better.  And by “works better”, I mean meets your goals.  That might be sales, email list signups, video views, whatever you’re trying to accomplish.

Where To Find New Music Students

How to find new music students

Up until the last six months or so I never had trouble getting music students.  I usually carried a teaching load of 30-40 students and had a waiting list at least 10 long.  And then, all the sudden, things started to dry up and last July I found myself with less than 20 students.  Scary since about 60% of my income comes from teaching music.  I really needed some ways to find new music students.

What You’ll Learn

  • All the places I’m using to get student leads
  • Which ones work and which ones seem useless